Billboard demonstrating gender stereotypes as most people automatically assume that Alex is the boy.
Actually, I’ve studied design and advertising, and I can tell you that the reason people would look at this and immediately assume Alex is the boy is because, quite simply, the boy is the focal point of the ad.
English-speaking readers’ line of sight goes from left to right and up to down. This ad leads the viewer from the words MEET ALEX etc straight to the boy and then over and down to the girl. I didn’t even notice there was a set of parenthesis with words in them in the ad until I looked the fourth time.
This is a fallacious confirmation bias, as anyone looking at it will assume Alex is the focal point (i.e. The Boy) and then if they’re perceptive they’ll notice the words at the bottom. Aha! Those damn gender stereotypes gotcha again! Except no, because the ad literally forces you to read it as “Alex is the boy” by the visual language and lines of sight.
A better ad would have been structured from top to bottom instead of left to right, and wouldn’t have pushed the girl, the real subject of the ad (who, by the way, has been VISUALLY PUSHED OUT OF HER RIGHTFUL SPACE ON THE AD BY HER BROTHER) off to the corner as far away from her identifiers as possible.
Here, I’ll make you a better ad.
Bam. Shitty stock photo but you get the point. If anyone sees this and assumes Alex is the boy, they don’t have the the ad layout to use as an excuse for their internalized gender shittery. Likewise, the ad isn’t actively trying to make you read it a certain way and THEN making you feel guilty for interpreting it the way they designed it to be.
The pastels certainly aren’t helping things here either.
The Japanese cherry blossom, known as the Sakura in Japanese, is the flower of a cherry tree that is cultivated for its decorative features rather than for cherries (it doesn’t bear fruit). The overwhelming beauty of the cherry blossom bloom has been known and adored for ages. The blooming period is associated with Japanese traditions, culture, aesthetics, and is a bittersweet metaphor for the ephemeral nature of life itself.
The blooming cherry blossoms herald the beginning of the centuries-old Hanami festival – the traditional Japanese custom of picnicking under trees rich with flowering Sakura branches and enjoying this short but striking first breath of spring. The blossoming wave usually starts in Okinawa in January or February and progresses through all of Japan until April or May. The cherry blossom front (Sakura zensen) can be conveniently tracked every year using this calendar.